We need the ability to add additional fields to the form builder within Messaging when using Keywords. Right now you can add additional fields in People, but those fields do not come across to the form builder when using Keywords. An example would be for school grade level for demographic purposes; similar to Elvanto currently.
Also we noticed that when you select martial status as 'married' when adding people manually, the field 'anniversary date' shows up. In the form builder for Keywords the 'anniversary date' field does not show up if a visitor selects 'married' from the 'martial status' field.